Ok, your client has hired you. You’ve accepted to work with them. Their new product looks pretty good, from your consultation with them, and you feel that this is going to be a good online launch. They’ve paid the retainer and you’re all set to go…

But this is a market you’re not familiar with, it’s a product you don’t know much about, or what it does, and you’re relying on the client and their feedback so that everything goes smoothly.

Ok, there is one issue here. Not every client is going to know everything about their market. They should, but not all of them do. So how can you tell if they’re Offer is an Irresistible one or not?
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Ok, you’re launching a new product for a client.  They’re seen those new fangled Sales Videos floating around on the internet. They want one, or they don’t know whether to have one.  What do you do?

Well, there is no right or wrong answer here. It will depend on the market…

In my experience videos have definitely improved conversions.  But on the other hand, I’ve had Sales Letters that have converted at over 18%, way above the norm!

But I’ve never done a Sales Video on its own on a sales letter.  When I’ve used a Sales Video on a site, it’s always been with a Sales Letter.
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Ok, you’ve been through Jeff Walker’s Product Launch Manager course, or at least the Product Launch Formula.  You know what’s what and you want to do online launches for client with new products to market.

So, what do you do when starting out?

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Ok, this might seem like a redundant question, but I have seen it again and again.  Product Launches happen, and the system goes wrong somewhere.

Now, I know we can’t foresee everything that’s going to happen, but one thing you can do is to make sure that all your integrations are correct and that everything that is supposed to be plugged in correctly is.

When it comes to Product Launches, I’m almost on the verge of paranoid to make sure the systems work correctly.
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Product Launches promise riches, increased email lists and countless happy paying customers – all in a few short weeks. And they do. I’ve been part of many of them over the years, and yes, they do deliver.

But not all the time…

I was involved in a new product launch a few months ago, and it opened my eyes as to what can happen if you have the wrong Mindset for your Product Launch.

The client in question came from the totally wrong angle and this totally destroyed the launch. Yes, they did make some money, but by making this one mistake, they left more money on the table than they could make no matter how many times they launched!
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I’ve seen it time and time again. Marketers begin to panic when people start to opt out of their email list during an Online Launch for a new product. The usual reason is that they’re afraid that everyone will leave, and that they won’t have anyone to buy their products.

Well, I have to tell you now, it’s all part of the course!
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For some people the answer is an obvious “YES”.  For others, if they can’t answer Yes, then the answer is No!

Many people feel that they don’t want to bombard people with emails every single day.  That’s ok.  In my previous article (Is Your Online Product Launch At Risk) I give you reasons why you should be communicating regularly with your prospects and customers so you’re creating a dialogue with them, rather than “shouting” to them once a month.

In this article I wanted to cover what to send them, when you’re communicating two or three times a week.
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In my previous article (How To Keep Customers After Your Product Launch), I went through the steps of keeping your customers once they’ve bought your product during your online launch.  In this article I want to talk about how you can get Testimonials from them while using the same strategy as keeping them past the Refund Period.

In the last article, we left off at sending your customers an unadvertised bonus of value at around day 32/33 after they purchased, if you were going with a 30 Day Guarantee/Refund Period.

Now, what you can do, is tweak this last step a little and by adding 2 simple steps you can not only get some raving testimonials from people (even from people who don’t normally give testimonials) and also increase your list!

The changes happen in the last email that you send out about your last unadvertised bonus.
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Ok, so you’ve made your big launch. You’ve got lots of Joint Venture Partners on board and you’ve totally crushed it.

The money’s rolling into your bank, your JV’s have made loads of money, you’ve made loads of money, and you’re the talk of the marketplace. So what next? How do you make sure you keep you customers once they’ve bought?

Well, as it happens, there are a number of things you can do to have your “stick rate” as high as possible.

The best way that I’ve come across to have your customers stick with you is by giving an unadvertised bonus strategically throughout the guarantee period of your product.

Let me explain…
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1. Make a list of the people who you personally know in your market that you can talk to.

This is usually the easiest way to get JV Partners. Since you already have a “relationship” with them, it’s typically much easier to get them on board to promote you during a Product Launch. The better the relationship you have with them, the greater your chance of them promoting your product a lot during the launch. Typically, the less of a relationship you have, the less likely they’ll be motivated to promote.

This isn’t always the case, as some people who you don’t have much of a relationship with might be just good marketers and may just be looking to promote something to their list that complements what they do.

Call them by phone rather than emailing them. A personal call always goes much further than an email, unless they’re your buddy and you can get away with it. The less of a relationship you have, the more personal you need to make that initial contact.
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