Ok, your client has hired you. You’ve accepted to work with them. Their new product looks pretty good, from your consultation with them, and you feel that this is going to be a good online launch. They’ve paid the retainer and you’re all set to go…

But this is a market you’re not familiar with, it’s a product you don’t know much about, or what it does, and you’re relying on the client and their feedback so that everything goes smoothly.

Ok, there is one issue here. Not every client is going to know everything about their market. They should, but not all of them do. So how can you tell if they’re Offer is an Irresistible one or not?
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Ok, you’re launching a new product for a client.  They’re seen those new fangled Sales Videos floating around on the internet. They want one, or they don’t know whether to have one.  What do you do?

Well, there is no right or wrong answer here. It will depend on the market…

In my experience videos have definitely improved conversions.  But on the other hand, I’ve had Sales Letters that have converted at over 18%, way above the norm!

But I’ve never done a Sales Video on its own on a sales letter.  When I’ve used a Sales Video on a site, it’s always been with a Sales Letter.
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Ok, you’ve been through Jeff Walker’s Product Launch Manager course, or at least the Product Launch Formula.  You know what’s what and you want to do online launches for client with new products to market.

So, what do you do when starting out?

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Ok, this might seem like a redundant question, but I have seen it again and again.  Product Launches happen, and the system goes wrong somewhere.

Now, I know we can’t foresee everything that’s going to happen, but one thing you can do is to make sure that all your integrations are correct and that everything that is supposed to be plugged in correctly is.

When it comes to Product Launches, I’m almost on the verge of paranoid to make sure the systems work correctly.
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Product Launches promise riches, increased email lists and countless happy paying customers – all in a few short weeks. And they do. I’ve been part of many of them over the years, and yes, they do deliver.

But not all the time…

I was involved in a new product launch a few months ago, and it opened my eyes as to what can happen if you have the wrong Mindset for your Product Launch.

The client in question came from the totally wrong angle and this totally destroyed the launch. Yes, they did make some money, but by making this one mistake, they left more money on the table than they could make no matter how many times they launched!
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