Archive for October, 2009

So, you have a product to launch, you have your list ready, you are busy with everything in your life and you want to hire a Product Launch Manager to make your launch a outstanding success.

So, what do you do? Where do you go, and how do you know they are right for you?

I see launches happen all the time in the Internet Marketing world. I like to watch them and see if they do anything innovative that I could use in my own launches. Every so often, a launch comes along that is an absolute disaster. It’s like an accident waiting to happen, and the people running the launch are totally clueless as to the damage they’re doing go themselves, the client’s reputation and the product name.

I’ve seen it happen twice on two high profile launches in the last 2 months, one of which I was consulted upon after the launch started, but with my intervention it luckily limited the damage that was done and the client did in fact make a good profit out of it.

So, what should you do to make sure you have a proven Product Launch Manager that will work for you to build you name, your brand and your reputation in the marketplace?

Follow these simple steps and you will be well on your way to having a successful launch, and saving yourself a lot of headaches and expense in the process.

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What is Product Launch Formula

Product Launch Formula is a system developed my Jeff Walker using sales techniques, human psychology, innovative techniques used in marketing as well as masterful story telling techniques used mainly by the best authors and screenwriters in Hollywood to create a buying buzz within a marketing place in a short period of time.

Influence by Robert CialdiniThe majority of the psychology was taken from the book “Influence” by Robert Cialdini.  This is a bible for any internet marketer.

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