Keep Your Customers After Your Online Product Launches PtI

Sunday, March 14th, 2010 at 11:42 am

Ok, so you’ve made your big launch. You’ve got lots of Joint Venture Partners on board and you’ve totally crushed it.

The money’s rolling into your bank, your JV’s have made loads of money, you’ve made loads of money, and you’re the talk of the marketplace. So what next? How do you make sure you keep you customers once they’ve bought?

Well, as it happens, there are a number of things you can do to have your “stick rate” as high as possible.

The best way that I’ve come across to have your customers stick with you is by giving an unadvertised bonus strategically throughout the guarantee period of your product.

Let me explain…

If you have a Guarantee Period (or Refund Period) of 30 days, then what you would do is to send them an unadvertised bonus on day 11 or 12. As with any bonus you offer, this has to be of value to the customer, and complements the product. There would be no point in sending a bonus of Women’s Fashion Tips if your product is for Internet Marketing or even Golf!

So, first thing is to send them something they want that’s of value.

When you send them the unadvertised bonus, let them know that you’re going to send them another gift in about 10 or 11 days or so, just to say thank you for being a loyal customer.

What you’re doing is building up reciprocity and increasing their appreciation of you and the justification of their purchase.

Then 10 or 11 days after you send the first unadvertised bonus, send them the other bonus. As like before, make sure it’s something that goes with the product they purchased and is of high perceived value.

It’s best to give them something of your own, or something you make your own. Giving them something that’s free from someone else if they opt in on their site isn’t of real value. Give them something of yours that will enhance their consumption of the product they have purchased.

Now, this will be about day 22/23 or so. As before, let them know that you’ll be sending them something else in about another 10 or 11 days.

This is strategically so, because this will be outside the Refund Period. Give them a hint as to what it is you’ll be sending them which will peak their curiosity and will also make them want to stay even more, just to get this unadvertised bonus.

So make sure this bonus is sent to them after the 30 Day Period, and you’ll increase your stick rate dramatically.

In my next article (Keep Your Customers After Your Online Product Launches PtII) I’ll show you how you can get your customers to give you great testimonials willingly after your Product Launch without much persuasion at all.

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