How To Find Product Launching Joint Venture Partners

Saturday, March 13th, 2010 at 9:04 am

1. Make a list of the people who you personally know in your market that you can talk to.

This is usually the easiest way to get JV Partners. Since you already have a “relationship” with them, it’s typically much easier to get them on board to promote you during a Product Launch. The better the relationship you have with them, the greater your chance of them promoting your product a lot during the launch. Typically, the less of a relationship you have, the less likely they’ll be motivated to promote.

This isn’t always the case, as some people who you don’t have much of a relationship with might be just good marketers and may just be looking to promote something to their list that complements what they do.

Call them by phone rather than emailing them. A personal call always goes much further than an email, unless they’re your buddy and you can get away with it. The less of a relationship you have, the more personal you need to make that initial contact.

2. Make a list of the people who are in your market that you don’t personally know.

List all the people who you know in your market, but don’t have a “relationship” with. These could be people who have products that you bought, or people you know bought. They could be the top people in your market, if you’re not one of them. Make a list of everyone you can think of here, that’s not on the list above.

Once you have your list, go to their websites and find their contact information. Find a direct number if you can and personally call them. Don’t ask them to promote you product straight away. This is the biggest mistake you can make to turn them off you, no matter how good your product is.

Ask to see if you can help them in some way. If they have products that you can promote to your list, do that. If you sell a number of their product(s) you automatically get on their radar.

By joining their affiliate program, you can connect with them directly, or with an Affiliate Manager. If you build a relationship with them, they can give you information that can help get your products promoted easier.

Also, if you are a customer of theirs, if you have great results with their product(s) and you give them a great testimonial, that will also get you on their radar.

3. Ask other people in your market if there is someone missing from your list.

Ask the people that you know if there is someone that’s not on the list that should be. Sometimes another pair of eyes can help a lot.

Depending on what category they’re in, follow the steps above.

4. Existing Customers

Existing customers are a great source of JV’s. They’re great because they typically will have had a great experience with you and know first hand how good your product is.
You can email your list and find out if anyone is interested in promoting your products. You generally can send them to your Affiliate Signup page and they’ll be on board there.

A personal call, or at least a personal email from you saying thank you will definitely help to motivate them to promote you.

5. Go to ClickBank and search for people/products in your market/niche.

Find the people who are selling products in your market on CB. If they’re not on your list, add them and proceed as in Step 2.

6. Search on Facebook & Twitter for people who are in your market.

As with ClickBank, you may be able to find people in your market on Facebook. One thing here, the number of people who they are “friends” with or are following them does not make for a list. Always presume that the numbers they have on Social Media is a big fat ZERO!

My belief is that unless they’re on a list or that the majority of people following them are customers, then the numbers here are not of much use to you. Make sure they have a list, and not just “friends” or “followers” on Facebook or Twitter.

If they have sold or are currently selling products in your market, and they have big followings on Social Media, then they’re a hot prospect to approach.

Approach them as in Step #2, unless you know them personally.

7. Search on Google for products/services/people in your market to find more people.

Search for products in your market to see if you have got everyone on your list. You may find products from people who you’ve never heard of, especially if they’re in another country.

As in Step #2, approach them, join their Affiliate Program, and build a relationship with them. Make a personal call to them and have a good relationship before you ask them to promote you.

8. Search for JV Networks in your marketplace.

Search on Google for Your Market + Joint Venture Network, or Your Market + Affiliate Network, or Your Market + JV Network, and see what comes up.

If there are not many results, then take off “Network” from the search and see if you get more results.

You may find sites with Affiliate Programs. If so, then sign up to them and see what comes up. This will give you another level of access to them to promote your products.

9. Attend live/networking events in your market.

Live events are typically the best source for finding partners. It’s here that you can build a relationship with people, whether it’s in the room, over lunch or over a beer. You can then get agreement from them to promote your stuff.

As in Step #2, ask what you can do for them. You never know what they’re looking for at that moment, and you may have a connection that they may be looking for. Build up the reciprocity with them first so that they’re more willing to promote your product(s).

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