How To Keep Customers After Your Product Launch PtII

Monday, March 15th, 2010 at 1:02 pm

In my previous article (How To Keep Customers After Your Product Launch), I went through the steps of keeping your customers once they’ve bought your product during your online launch. In this article I want to talk about how you can get Testimonials from them while using the same strategy as keeping them past the Refund Period.

In the last article, we left off at sending your customers an unadvertised bonus of value at around day 32/33 after they purchased, if you were going with a 30 Day Guarantee/Refund Period.

Now, what you can do, is tweak this last step a little and by adding 2 simple steps you can not only get some raving testimonials from people (even from people who don’t normally give testimonials) and also increase your list!

The changes happen in the last email that you send out about your last unadvertised bonus.

Instead of sending them directly to the bonus, send them a survey page that has some key questions, that when answered will give you some great testimonials.

In the last email, you can say:

“Hey, I/we value you so much and we are very grateful you have bought out product X. What I/we would like to do is give you yet another great bonus if you would take just a few short minutes and give us some feedback about the product.

Just click on the link below and you’ll be brought to a short survey, and once you’ve filled it in, you’ll get access to this other bonus Y.

Thanks again for joining me/us in X, I/we really do look forward to getting your valuable feedback and sending you another free bonus, totally on me/us. Once you fill out the short survey, you’ll be immediately brought to the download page where you get instant access to this extra bonus, valued at $XX.00.”

Then you can send them to Survey Monkey, or some other survey site, or create one on your own site if you have someone who can do that for you, and once they fill in the survey, they will get access to the extra bonus you have for them.

Now, another bit of magic happens when you send them to the download page…

There, set up a Tell-A-Friend script and offer them yet another valuable bonus for telling their friends about your product, or a free give-away or something of value. This way you can build your list with your existing customer’s contacts.

Once they send the information to their friends, you give them the extra extra bonus!

So, this is how not only can you keep more customers after your Product Launches, but you can also build your list for when your product re-launches and you can market to the new people on your list.

Let me know how this goes for you, and the successes you have with it. Let me know below.