For some people the answer is an obvious “YES”.  For others, if they can’t answer Yes, then the answer is No!

Many people feel that they don’t want to bombard people with emails every single day.  That’s ok.  In my previous article (Is Your Online Product Launch At Risk) I give you reasons why you should be communicating regularly with your prospects and customers so you’re creating a dialogue with them, rather than “shouting” to them once a month.

In this article I wanted to cover what to send them, when you’re communicating two or three times a week.

First thing you have to be sending them is valuable content. Without this, you won’t have anyone to email to!  Make sure you’re sending valuable content every week, preferable twice a week. Even if you send a Newsletter once a month, or even once a week, send them extra content on a weekly basis so you’re creating that dialogue with them.

If you’re using video, great.  Send them to a video on your blog or website and get them to comment on it.  Ask them a question in the video and get them to do something, either comment or send you an email – some sort of action that they can take so you create interaction with them.

You can ask them to give their opinion on a poll, or something like that.  People value being asked their opinion, so utilise this in your emails and marketing.

If you have a product the complements the information you’re sending in your emails, then sell it to them.  You don’t have to be in their face about it, but you can just say:

If you would like another 23 ways you can increase X in your business/life/relationship, then go to www.yoursite.com right now and get your copy of YOUR PRODUCT.

Also send out an email that is just a sales email.  Give them a great offer in your email and send them to your website to buy.  Give them direct instructions to buy your product.  Don’t get them to do anything else, except buy.

Sell to your prospects.  That’s how they become your customers, and how you make a living. Don’t be afraid to ask people for money, or to promote yourself to your list. It’s by being afraid that your business will fail.  If your list expects everything for nothing, they’ll never pay you, especially during your launch.

If 1 in 10 of your emails is a Sales Email, and the other 9 are content emails, with maybe a link to a product, then they’re going to stay on your list, and eventually buy.  If they do opt out of your list, then they were never going to buy anyway and you’re better off without them!

Let me know what success you get with this strategy.  I’d love to hear about it.  Go ahead and let me know below. icon wink Are You Selling Enough In Your Emails For A Product Launch?

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Filed under: Product Launches

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