Let People Opt Out In Your Product Launch

Wednesday, March 17th, 2010 at 3:56 pm

I’ve seen it time and time again. Marketers begin to panic when people start to opt out of their email list during an Online Launch for a new product. The usual reason is that they’re afraid that everyone will leave, and that they won’t have anyone to buy their products.

Well, I have to tell you now, it’s all part of the course!

People opting out of you list is expected. Your products are not for everyone, as much as you would like them to be. Not everyone on your list is right for you, again, as much as you would like them to be! It’s a fact of life and something we’ve got to deal with.

When I see emails from people saying that they’re leaving because they’re getting to many emails, or they’re not getting “valuable content” (one I have to laugh at time and time again!) it’s always from those people who either have never bought (and were never going to buy) or they were very high maintenance. These people sap your energy and expect everything for nothing.

So when I see their emails saying they’re angry at getting too many emails, I happily let them know that there is an opt out link at the bottom of every email they receive and they can leave the list at any time they choose.

More often than not, I opt them out just to save the hassle of receiving another email from them!

Let people go off your list, because they’re only going to take up your energy anyway! They cost you valuable time and money, and are highly unlikely going to spend any money with you. Let them go and you’ll be much happier for it!

You’re bringing in more customers during your online product launches, so focus on them as they’re paying you for your time. Don’t waste time on people who will rob you of it and give nothing in return.

Try it for yourself and let me know how you get on in the cool comments box below.