Product Launches promise riches, increased email lists and countless happy paying customers – all in a few short weeks. And they do. I’ve been part of many of them over the years, and yes, they do deliver.

But not all the time…

I was involved in a new product launch a few months ago, and it opened my eyes as to what can happen if you have the wrong Mindset for your Product Launch.

The client in question came from the totally wrong angle and this totally destroyed the launch. Yes, they did make some money, but by making this one mistake, they left more money on the table than they could make no matter how many times they launched!

The reason they didn’t do anywhere near as they could have is because they were Desperate!

They entered into the launch with huge desperation. They needed the money from the launch, and they needed it badly. They wanted the money yesterday, and because of such, their heads weren’t thinking straight and they made very bad decisions.

They allowed their customers to dictate to them what they wanted to do, and because they were looking for every penny they could get, they accepted it, even though I told them that those customers were not good for them, and that they’d never get all the money anyway.

They said I was negative, etc, but it didn’t change the fact that shortly after the launch, those people didn’t pay what was owed, and the client never saw them ever again…

So, when you’re going into your new online Product Launch, make sure you have an air of abundance, that your launch will go the way you want it, and that you get the paying customers that are right for you. Letting your customers dictate what they’re going to pay you is a big NO NO and allowing them to control you is a huge recipe for disaster.

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  • services sprite Biggest Mistake To Make In Your New Product Launch
  • services sprite Biggest Mistake To Make In Your New Product Launch
  • services sprite Biggest Mistake To Make In Your New Product Launch
  • services sprite Biggest Mistake To Make In Your New Product Launch
  • services sprite Biggest Mistake To Make In Your New Product Launch
  • services sprite Biggest Mistake To Make In Your New Product Launch
  • services sprite Biggest Mistake To Make In Your New Product Launch
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Filed under: Product Launches

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