Tested Your Systems For Your New Online Product Launch?

Friday, March 19th, 2010 at 1:22 pm

Ok, this might seem like a redundant question, but I have seen it again and again. Product Launches happen, and the system goes wrong somewhere.

Now, I know we can’t foresee everything that’s going to happen, but one thing you can do is to make sure that all your integrations are correct and that everything that is supposed to be plugged in correctly is.

When it comes to Product Launches, I’m almost on the verge of paranoid to make sure the systems work correctly.

Just today, I was integrating an Affiliate Software with WishList Member using PayPal on a site. When I changed the price of the product from the test price to the normal price, I found that PayPal lost come code in the settings I had put in. Now, if I had left it, any affiliate sales wouldn’t have happened, and also, the person buying the product wouldn’t have ended up the right place.

So, 2 major possible issues:

Customer doesn’t get the product they were supposed to (major Customer Service headaches and not a great way to start a relationship with them), and
Major catastrophe for client with Affiliates, as they would not get credited for the sale, and would possibly get customer complaints from the people they send to the site – so major relationship problems with them too…

Major issues could have happened, but through checking and checking, I overcome that.

I’m never really satisfied until many sales have been made and everything is working fine. I want to nib any problems in the bud as quickly as possible (preferably before anything happens!) or before any major issues happen, especially if there’s a large amount of traffic being sent to the site, that may never be sent again, as in the case of an affiliate.

So, test your systems again and again and again. Do some sales, make sure that your affiliate tracking is working and do another check just for good measure.

New Online Product Launches can be stressful enough without having to put out fires that could have been overted.

If you would like me to have a look at your systems, or even set them up, just contact me through the Contact page above and I’ll be more than happy to give you a quote and support it for you during your Product Launch.

Share and Enjoy: