Friday, March 12th, 2010 at
2:10 pm
Do you know how important a Budget in your Product Launch is? If you don’t, then you could be setting your online Launch up for trouble.
This latest video will show you what you need to do… 
Read the rest of this entry
Thursday, March 11th, 2010 at
8:05 am
Webinars have become more and more popular of late in Product Launches, for one simple reason – They Work!
Webinars allow the host (either the person selling the product during the launch or an affiliate promoting the product to their list) to give information that the viewer may not have got from the sales video or sales letter and are usually educated about the benefits of the product and why they should buy.
It also gives the host/seller the opportunity to use scarcity and/or add additional bonuses into the mix to put the person over the edge and want to buy. It’s just like selling from a stage at a seminar.
The tactics used are the exact same, and quite rightly so…
Read the rest of this entry
Wednesday, March 10th, 2010 at
9:52 am
Have you put your product launch at risk? Have you got a big hole in your marketing that is going to cause you problems when you launch your product?
Well, the fact is, many people do, and they just don’t know it.
Many people today build a list with a newsletter and they want to respect the people on that newsletter by “not disturbing them too much”. It’s well and good that you want to respect your customers and prospects, but the fact is, you’re not communicating with them.
I’ll explain…
Read the rest of this entry
Wednesday, October 7th, 2009 at
10:46 am
So, you have a product to launch, you have your list ready, you are busy with everything in your life and you want to hire a Product Launch Manager to make your launch a outstanding success.
So, what do you do? Where do you go, and how do you know they are right for you?
I see launches happen all the time in the Internet Marketing world. I like to watch them and see if they do anything innovative that I could use in my own launches. Every so often, a launch comes along that is an absolute disaster. It’s like an accident waiting to happen, and the people running the launch are totally clueless as to the damage they’re doing go themselves, the client’s reputation and the product name.
I’ve seen it happen twice on two high profile launches in the last 2 months, one of which I was consulted upon after the launch started, but with my intervention it luckily limited the damage that was done and the client did in fact make a good profit out of it.
So, what should you do to make sure you have a proven Product Launch Manager that will work for you to build you name, your brand and your reputation in the marketplace?
Follow these simple steps and you will be well on your way to having a successful launch, and saving yourself a lot of headaches and expense in the process.
Read the rest of this entry
Tuesday, October 6th, 2009 at
4:59 pm
Product Launch Formula is a system developed my Jeff Walker using sales techniques, human psychology, innovative techniques used in marketing as well as masterful story telling techniques used mainly by the best authors and screenwriters in Hollywood to create a buying buzz within a marketing place in a short period of time.
The majority of the psychology was taken from the book “Influence” by Robert Cialdini. This is a bible for any internet marketer.
Read the rest of this entry